Zero to $60M 100% Organically w/ Serge Bukhar
Get the Value Creation Blueprint that shows you the exact levers that drive growth and valuation:
https://brianhoppe.com/blueprint/
Welcome back to the $10 Million MSP Podcast!
In this episode, Brian Hoppe sits down with Serge Bukhar, founder and CEO of Atlas Technica, to break down what really drives scale in an MSP.
Serge shares how Atlas grew from zero to a global team without acquisitions or outside capital, why people and service are the real “secret sauce,” and how vertical focus, process discipline, and reputation-led growth shaped the business. They also get into building a culture that retains talent, why most MSPs struggle with churn, and what Serge sees coming next for the industry.
Episode Highlights:
(0:00) - Introduction
(1:09) - Episode open
(1:35) - What most MSP misunderstand about scaling
(3:56) - Serge’s journey and background
(6:01) - Verticalization, is it the secret to success?
(9:49) - Pricing services
(12:39) - Obsessing over your people
(15:49) - Growing within vs. hiring from the outside
(19:18) - What makes Atlas Technica different
(25:55) - Retaining your culture
(27:33) - Diving into the sales engine
34:35 - Being ‘process-driven’
41:03 - “What matters is what is written”
43:37 - The real trouble with creating a system
45:14 - Big shifts Serge made as a leader
51:30 - What’s coming in the next 5 years
55:26 - The biggest mistake Serge made as a leader
57:12 - What every MSP should know
58:41 - Wrap-up
Connect with Brian Hoppe
linkedin.com/in/brianhoppe
Like Our Guest? Check out more on Serge Bukhar
https://www.atlastechnica.com/
